Memes and Messaging for Transformation

Narratives and stories define our relationships to each other, to the organizations and institutions to which we belong, and, ultimately, to the world around us. Yet if we think about how stories and narratives are constructed, we can find an even more foundational element that is often overlooked as part of change processes and even more so in efforts to bring about transformational change. That foundational element is the memes out of which stories are constructed.

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