A Case Study in Running a Business with Dignity

In this zoom session Linda Pelletier, President-Green Cooling Solutions, talks about running a business with dignity in real life.

About this event

What: Zoom Conversation with Linda Pelletier, President-Green Cooling Solutions

When: Friday Sept 30th, 2022 – Noon Eastern

How: Zoom Conference call – details upon registration

Cost: Free.

Topic: A Case Study in Running a Business with Dignity

Linda Pelletier runs her air conditioning company, Green Cooling Solutions, differently from her competitors. Everything they do is rooted in ethics, tied to great customer service. They pay their staff hourly wages so that the technicians can do what is right for the customer and not what will make them a big commission. They aren’t just concerned about the a/c. They look at the whole home versus just the a/c to help their clients live in more efficient homes, reduce energy usage for their customers all while ensuring the indoor air quality is clean and healthy. They hire and attract ethical people, are transparent in all their work practices and billing. Can you be successful running your business ethically? Yes, you can, and Green Cooling Solutions proves that.

Our Guest

Linda Pelletier, President-Green Cooling Solutions

Linda grew up in Binghamton, New York in a large Irish family. She attended SUNY Cortland University after High School and earned a Bachelor of Science degree in 1987. Linda started her sales and marketing career selling manifest systems in the Boston area.

She moved from Boston, MA to Sarasota, FL in 2002. Once her children were in school, she reentered the sales force. She worked for a major Air Conditioning contractor in the Sarasota/Bradenton area briefly. She did not like their procedures, policies and ethics. In 2011 she left that company and laid down the ground work to start a company that was ethical and always had her clients best interest at heart. Linda is the consummate people person and brings strong networking skills to Green Cooling Solutions. Beyond networking, Linda’s primary responsibilities at GCS include outside sales, billing, collections and general oversight of the office and staff.

You can learn more about her company at: https://greencoolingsolutions.com/


Jennifer Hancock is the author of several award winning books and the founder of Humanist Learning Systems. Jennifer is considered one of the top speakers and writers in the world of Humanism today. Her professional background is varied including stints in both the for profit and non-profit sectors. She has served as Director of Volunteer Services for the Los Angeles SPCA, sold international franchise licenses for a biotech firm, was the Manager of Acquisition Group Information for a ½ billion dollar company and served as the executive director for the Humanists of Florida before founding her own company. She is a board member for the USA Chapter of the International Humanistic Management Association. (https://humanistlearning.com)

Elizabeth Castillo is an associate professor at CISA – Leadership and Interdisciplinary Studies at Arizona State University and affiliated faculty at the Center for Behavior, Institutions and the Environment. Castillo’s scholarship is focused on how we can create a sustainable economy that works for everyone. Dr. Castillo addresses this problem by investigating capitalization of organizations, particularly the role that intangible assets (e.g., social, cultural, and political capital) play in producing social, financial, and environmental returns (the triple bottom line). Her interdisciplinary research is inspired by two decades of management experience in the nonprofit sector, including the San Diego Natural History Museum and Balboa Park Cultural Partnership. She is a board member for the USA Chapter of the International Humanistic Management Association. You can find her at: https://cisa.asu.edu/node/5817

Continuing Education:

Humanist Learning Systems is our learning partner for this series. Participants will be able to receive certificates of completion at the end of the session. To learn more about Humanist Learning Systems visit: https://humanistlearning.com