What’s dignity got to do with it? Why now is the time for humanistic management in tourism

Amongst all this angst what the future might hold for tourism and the many individuals affected, there is no doubt people will travel again to see their loved ones, and people will long for going on holiday after months of staying at home. When that time comes, we need to have a blueprint ready for a tourism industry that prioritises humanity over profits if we want (the industry) to survive indeed.

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Challenging ourselves to change business-as-usual

The workshop brought top executives from several of Spain’s most progressive enterprises together with global management experts and researchers to ask the question: “What could happen if we elevated our strategic priorities to include the protection of dignity, the promotion of human flourishing, and the creation of optimal work conditions?”

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Dignity- the missing link

Michael Pirson won the Social Issues in Management (SIM) Division’s Best Book Award at this year’s Academy of Management Conference. He is an associate professor at the Gabelli School of Business at Fordham University . Dr Johanne Grosvold, Deputy Director of the Centre for Business, Organisations and Society, chaired the SIM Division’s Best Book Award Committee, and as such was privy to all the books nominated for this year’s award. It was an extremely competitive field, yet the committee was unanimous in its assessment of which book should be the winner of the award in 2018. Michael Pirson’s book Humanistic Management offers a timely and novel reminder of the importance of human dignity.

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