Fellow Anke Winchenbach is a lecturer, researcher, and consultant in the School of Hospitality and Tourism Management at the University of Surrey, UK who loves inspiring future leaders and supporting businesses on their journey towards social, economic, and environmental justice. She helps people and organisations to rethink how they collaborate, interact, and make decisions, and how to flourish by highlighting the relationships between human and planetary dimensions and organisational performance. Anke’s research and academic writing focuses on humanistic management, tourism diversification, social change, identity and dignity in work and employment, the Blue Economy and tourism, as well as ethics and social justice in tourism and hospitality management and education.

Prior to joining academia, she was a senior consultant at NEF Consulting, the consultancy arm of the New Economics Foundation, UK’s leading think tank on transforming the economy that benefits people within planetary boundaries. Her role focused on designing, delivering, and managing projects, as well as open and tailored training and workshops in the areas of evaluation & impact assessment, training & capacity building, and strategy & culture change for public, private, and third sector organisations.

Anke joined IHMA in 2019 and has since participated in several debates, seminars and thought leadership events, and led on the IHMA’s Manifesto for Planetary health. She maintains an active research collaboration with other humanistic management scholars and practitioners who are committed to bringing humanistic management thinking more into education and practice.

In addition to an inter-disciplinary PhD in tourism management and social psychology from the University of Surrey, Anke holds a Masters in Tourism, Environment and Development from King’s College, London and is a Fellow of the Higher Education Academy. She is a trained PRINCE2 and Economy for the Common Good (ECG) consultant, and active supporter of ECG internationally and in the UK. She is part of the University’s Centre for Sustainability and Wellbeing in the Visitor Economy, and a member of the University of Surrey’s Ethics Committee, on the advisory board of nestwell, and a national judge for Green Key, the leading standard for excellence in the field of environmental responsibility and sustainable operations within the tourism industry.

Anke relaxes with running, yoga and Pilates, and loves exploring new places.