Professor of Advertising and Audiovisual Communication. Dean of the Faculty of Communication at the International University of Catalonia (UIC Barcelona, Spain). Bachelor and Doctor in Communication, both grades with Extraordinary Prize. Postgraduate in “Production in Motion Pictures & Television” at the University of California – Los Angeles (UCLA). Director of the research group SEJ-396 “New advertising forms and new economy”. His lines of research are: New advertising; Advertising, education and values; and Social influence of audiovisual media. He has been Visiting researcher at the Hebrew University of Jerusalem (2009), University of La Sabana (Bogotá, 2010) and Università Cattolica del Sacro Cuore (Milan, 2011). Author of more than one hundred thirty papers, chapters and books.

Pablo Ruiz-Palomino is a full-time Associate Professor in Business Administration at University of Castilla-La Mancha, Spain. He earned a Ph.D. in Business Administration at this same University in November, 2008, which was awarded the 1st Prize in the 2010 (IV) Edition of FORETICA-MSD for Business Ethics and Corporate Social Responsibility Research (International Call). Since then, he has acted as visiting scholar in prestigious universities such as Bentley University, University of Arizona, IESE Business School, Alliant International University and University of Edinburgh, among others.

Alfonso Ernesto Benito Fraile, PhD. has graduated in Humanities with a Masters in Executive Development and Leadership, both by the University of Deusto, San Sebastian, Spain. His doctorate is about the Social Responsibility of Enterprise and the Development of Values. All his studies is aimed at supporting the development of people in organizations, to enhance teamwork and leadership.

He has worked as a manager of different educational institutions in Spain and Mexico. Since 2012 he has worked as a consultant and coach on organizational culture, leadership, social responsibility, team management and family business.