Professor of Advertising and Audiovisual Communication. Dean of the Faculty of Communication at the International University of Catalonia (UIC Barcelona, Spain). Bachelor and Doctor in Communication, both grades with Extraordinary Prize. Postgraduate in “Production in Motion Pictures & Television” at the University of California – Los Angeles (UCLA). Director of the research group SEJ-396 “New advertising forms and new economy”. His lines of research are: New advertising; Advertising, education and values; and Social influence of audiovisual media. He has been Visiting researcher at the Hebrew University of Jerusalem (2009), University of La Sabana (Bogotá, 2010) and Università Cattolica del Sacro Cuore (Milan, 2011). Author of more than one hundred thirty papers, chapters and books.