Fellow Anke Winchenbach is an ESRC funded PhD researcher and teaching fellow in the School of Hospitality and Tourism Management at the University of Surrey, UK. Her research focuses on understanding livelihood diversification from fishing into tourism in coastal communities in the UK. Utilising dignity as the guiding concept, the project will explore how people experience and understand their lives in relation to their work in times of social change and declining natural resources. As a first output of her research she recently published ‘Rethinking decent work: the value of dignity in tourism employment’ in the Journal of Sustainable Tourism.
Anke joined IHMA in 2019 and has since participated in several debates and seminars. More recently she established a joined research interest with other IHMA fellows for bringing humanistic management more into tourism studies.
Previously, Anke worked at NEF Consulting (the consultancy arm of the New Economic Foundation), supporting organisations on their journey towards a new sustainable economy by developing an understanding of value for money that includes social and environmental outcomes alongside the economic costs and benefits. Anke is a trained Economy for the Common Good (ECG) consultant, and active supporter of ECG internationally and in the UK. She holds a Masters with distinction in Tourism, Environment and Development from King’s College London, and has worked in several managerial roles in Travel & Tourism. Anke relaxes with running, yoga and Pilates, and loves exploring new places.